{"id":822,"date":"2026-09-08T07:35:25","date_gmt":"2026-09-08T07:35:25","guid":{"rendered":"https:\/\/getekko.app\/blog\/employee-advocacy-on-linkedin-drive-growth\/"},"modified":"2026-09-11T04:59:05","modified_gmt":"2026-09-11T04:59:05","slug":"employee-advocacy-on-linkedin-drive-growth","status":"publish","type":"post","link":"https:\/\/getekko.app\/blog\/employee-advocacy-on-linkedin-drive-growth\/","title":{"rendered":"Employee Advocacy on LinkedIn: Drive Growth"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>By ekko Editorial Team \u00b7 Updated 2026-09-07<\/em><\/p><p class=\"wp-block-paragraph\">Employee advocacy on LinkedIn turns individual staff into trusted brand channels. A notable share of B2B buyers trust individuals over corporate communications. ekko equips every leader and sales professional with a daily AI-drafted post in their own voice, carrying company announcements through the whole team while meeting ISO 27001 and HIPAA compliance standards.<\/p><h2 class=\"wp-block-heading\">Key Takeaways<\/h2><ul class=\"wp-block-list\"><li>Employee networks generate 8x more engagement than company pages on LinkedIn.<\/li><li>People trust employee recommendations 3x more than branded company content.<\/li><li>Ekko empowers teams to amplify reach through authentic, employee-driven LinkedIn sharing.<\/li><li>Collective employee advocacy unlocks untapped networks beyond traditional company page limitations.<\/li><\/ul><h2 class=\"wp-block-heading\">What Is Employee Advocacy on LinkedIn?<\/h2><p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/pulse\/employee-advocacy-linkedin-your-brands-hidden-growth-eli-igra-serfaty-dbbtf\/\" target=\"_blank\" rel=\"noopener\">Employee advocacy on LinkedIn<\/a> happens when employees amplify and promote their company&#8217;s content within their own professional networks. Rather than routing every announcement through a corporate page, individual team members share it directly with the people who trust them most. We view this as an underused lever: most organizations still leave it dormant even though it extends content reach naturally, without added ad spend.<\/p><p class=\"wp-block-paragraph\">The practice goes further than reposting a link. Employee advocacy occurs when staff take ownership of their organization&#8217;s growth. Actively promote its products and services as part of their own professional presence. That distinction matters for how we build programs: we are not asking employees to broadcast. We are asking them to represent.<\/p><p class=\"wp-block-paragraph\">A well-run <strong>employee advocacy program<\/strong> compounds across three business functions at once:<\/p><ul class=\"wp-block-list\"><li><strong>Brand awareness<\/strong> \u2014 consistent visibility across dozens or hundreds of individual networks<\/li><li><strong>Sales leads<\/strong> \u2014 warmer introductions than cold outbound, sourced through <strong>social selling<\/strong><\/li><li><strong>Talent acquisition<\/strong> \u2014 candidates who see real employees, not just job postings<\/li><\/ul><p class=\"wp-block-paragraph\">We treat these three outcomes as connected, not separate initiatives, because a single well-crafted post can serve all three simultaneously.<\/p><h3 class=\"wp-block-heading\">Why Does Employee Advocacy Work Better Than Company Page Posts?<\/h3><p class=\"wp-block-paragraph\">Company pages speak in an institutional voice that readers recognize instantly and often scroll past. Employees speak as individuals, and individuals carry credibility that a logo cannot replicate. We build our programs around that gap.<\/p><h3 class=\"wp-block-heading\">Is Employee Advocacy the Same as Social Selling?<\/h3><p class=\"wp-block-paragraph\">Not exactly. Social selling refers specifically to using personal networks to build sales relationships and pipeline, while employee advocacy is broader \u2014 covering brand awareness and recruiting alongside revenue. We consider social selling one output of a functioning advocacy program, not its full definition.<\/p><figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"893\" src=\"https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-1-inline.webp\" alt=\"92 percent of B2B buyers trust individuals over corporate communications, which explains why employee posts\" class=\"wp-image-819\" srcset=\"https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-1-inline.webp 1600w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-1-inline-300x167.webp 300w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-1-inline-1024x572.webp 1024w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-1-inline-768x429.webp 768w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-1-inline-1536x857.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><h2 class=\"wp-block-heading\">Why Do B2B Buyers Trust Employees More?<\/h2><p class=\"wp-block-paragraph\">Trust flows through people, not logos. Ninety-two percent of <strong>B2B buyers trust individuals over brands<\/strong>. Corporate communications, a gap that explains why a salesperson&#8217;s post routinely outperforms the same message from a <a href=\"https:\/\/getekko.app\">company page<\/a>. We build our platform around that reality rather than treating it as a marketing footnote.<\/p><p class=\"wp-block-paragraph\">The credibility gap shows up in independent research, too. Studies cited in LinkedIn&#8217;s own guidance on employee advocacy find that people are three times more likely to trust information coming from an employee than from a brand account or its chief executive. A post from a colleague reads as a recommendation. A post from a corporate handle reads as an advertisement.<\/p><h3 class=\"wp-block-heading\">Does employee reach really beat a company page?<\/h3><p class=\"wp-block-paragraph\">Yes, and by a wide margin. Company pages hit a visibility ceiling that few branded posts break through. The combined networks of a workforce are often larger and, according to available data, roughly eight times more engaged than the corporate follower base.<\/p><p class=\"wp-block-paragraph\">That engagement multiplier compounds across a team:<\/p><ul class=\"wp-block-list\"><li>A single executive&#8217;s post reaches their own network with a level of trust that a company post cannot match.<\/li><li>A workforce of engaged posters compounds that reach across dozens or hundreds of individual networks.<\/li><li>Each post carries the credibility of a real name and face, not a logo.<\/li><\/ul><h3 class=\"wp-block-heading\">What does this mean for <strong>employee advocacy on LinkedIn<\/strong> programs?<\/h3><p class=\"wp-block-paragraph\">It means the program&#8217;s job is not generating content \u2014 it&#8217;s activating trust that already exists. <strong>Social selling<\/strong> succeeds precisely because buyers already discount brand messaging and reward peer voices. Our platform exists to make that voice easy to sustain, consistently, across an entire team.<\/p><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1600\" height=\"893\" src=\"https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-2-inline.webp\" alt=\"Employee advocacy functions as a lever that turns individual LinkedIn activity into measurable business impact\" class=\"wp-image-820\" srcset=\"https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-2-inline.webp 1600w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-2-inline-300x167.webp 300w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-2-inline-1024x572.webp 1024w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-2-inline-768x429.webp 768w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-2-inline-1536x857.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><h2 class=\"wp-block-heading\">How Does Social Selling Change B2B Buying?<\/h2><p class=\"wp-block-paragraph\"><strong>Social selling<\/strong> shifts the buyer&#8217;s first touchpoint from a company page to a person&#8217;s profile. Prospects now research the individuals behind a deal before they ever open a sales email. This change matters because LinkedIn operates as a hub connecting thought leaders with prospective buyers, turning every employee profile into a discovery channel rather than a static r\u00e9sum\u00e9.<\/p><p class=\"wp-block-paragraph\">We treat <strong>employee advocacy on LinkedIn<\/strong> as a lever, not a nice-to-have. When a sales professional posts consistently, that activity compounds into measurable pipeline impact. More profile views, more inbound conversations, more warm introductions before a rep ever picks up the phone.<\/p><h3 class=\"wp-block-heading\">Why does trust shift from brands to employees?<\/h3><p class=\"wp-block-paragraph\">Buyers extend more credibility to a familiar name than to a logo. <strong>B2B buyers trust individuals over brands<\/strong> far more readily than they trust a corporate account, which means a quiet sales team leaves trust on the table every day it stays offline. We built our platform around this reality: the announcement matters less than who delivers it.<\/p><h3 class=\"wp-block-heading\">How does AI content keep sales teams consistent?<\/h3><p class=\"wp-block-paragraph\">Consistency breaks down when every post depends on spare time and a blank cursor. Our <strong>AI LinkedIn content for teams<\/strong> solves that by carrying every corporate announcement, launch, event, and milestone through each rep&#8217;s own voice, every day. As a <strong>LinkedIn ghostwriter alternative<\/strong>, this removes the writer&#8217;s block and the agency invoice at once.<\/p><p class=\"wp-block-paragraph\">Social selling changes B2B buying in three concrete ways:<\/p><ul class=\"wp-block-list\"><li><strong>Earlier trust<\/strong> \u2014 prospects vet the person before the pitch.<\/li><li><strong>Wider reach<\/strong> \u2014 an entire team publishing daily outperforms one branded page.<\/li><li><strong>Faster pipeline<\/strong> \u2014 advocacy activity converts into a measurable, trackable business outcome.<\/li><\/ul><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1600\" height=\"893\" src=\"https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-3-inline.webp\" alt=\"Most employee advocacy programs fail because of execution gaps, not because organizations lack tools\" class=\"wp-image-821\" srcset=\"https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-3-inline.webp 1600w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-3-inline-300x167.webp 300w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-3-inline-1024x572.webp 1024w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-3-inline-768x429.webp 768w, https:\/\/getekko.app\/blog\/wp-content\/uploads\/2026\/09\/v5-50333-section-3-inline-1536x857.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><h2 class=\"wp-block-heading\">Why Do Advocacy Programs Usually Fail?<\/h2><p class=\"wp-block-paragraph\">Execution gaps, not missing tools or intent, sink most <strong>employee advocacy program<\/strong> launches. Companies buy platforms, write strategy decks, and still watch participation collapse within a few months of rollout.<\/p><p class=\"wp-block-paragraph\">The intent is rarely the missing piece. Leaders already know that visibility on LinkedIn matters for pipeline, hiring, and reputation. What breaks the program is bandwidth: marketing teams juggle campaign calendars and product launches, and executive posts sit at the bottom of that list.<\/p><h3 class=\"wp-block-heading\">What stops leaders from posting consistently?<\/h3><p class=\"wp-block-paragraph\">Requests get lost in a queue. When a leadership post competes with a product launch or an event push, it gets produced late, generically, or not produced at all. We see this pattern repeat across advocacy rollouts that otherwise had strong executive buy-in at kickoff.<\/p><p class=\"wp-block-paragraph\">Two paths typically emerge once internal bandwidth runs out:<\/p><ul class=\"wp-block-list\"><li><strong>Internal drafting<\/strong>: content sits behind marketing&#8217;s other priorities and slips indefinitely.<\/li><li><strong>Outsourced ghostwriting<\/strong>: agencies and freelance writers charge premium monthly retainers per executive, and costs scale with every additional leader added to the program.<\/li><\/ul><p class=\"wp-block-paragraph\">Neither path scales cleanly across a sales team or leadership bench. We built our approach around this exact failure pattern, positioning ekko as a <strong>LinkedIn ghostwriter alternative<\/strong> that removes the bandwidth bottleneck without adding a recurring line item per executive.<\/p><h3 class=\"wp-block-heading\">Does adding more executives make the cost problem worse?<\/h3><p class=\"wp-block-paragraph\">Yes. Retainer-based ghostwriting prices per person, so a five-executive rollout multiplies the same premium cost five times over. Programs that depend on that model rarely survive budget review past the first year, which is why so many advocacy initiatives quietly disappear after an enthusiastic launch.<\/p><p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.supergrow.ai\/blog\/linkedin-employee-advocacy\" target=\"_blank\" rel=\"noopener\">**What Is a Better LinkedIn Ghostwriter Alternative?**<\/a><\/p><p class=\"wp-block-paragraph\">A better <strong>LinkedIn ghostwriter alternative<\/strong> replaces manual writing and design cycles with a system that drafts, matches, and delivers finished posts automatically. Ekko builds an on-brand, compliant LinkedIn post for every leader and sales professional, complete with a <a href=\"https:\/\/getekko.app\/features\/content-generation\">matching visual<\/a>, and delivers it straight to their inbox each morning. Traditional ghostwriter engagements demand revision rounds and calendar coordination; this system removes both steps entirely.<\/p><p class=\"wp-block-paragraph\">Publishing the finished draft takes a single tap. The entire workflow runs about <a href=\"https:\/\/getekko.app\/features\/content-generation\">sixty seconds<\/a> a day \u2014 no writing, no design, no guesswork. That one-tap release replaces the back-and-forth writing-and-design cycle a ghostwriter contract typically requires, compressing a multi-day process into a morning routine.<\/p><h3 class=\"wp-block-heading\">Does the Alternative Still Sound Like Me?<\/h3><p class=\"wp-block-paragraph\">Yes, and this is where a shared ghostwriter roster falls short. Each professional draws on a private Profile Brain trained on their own posting history. That model sharpens with every post published. A ghostwriter juggling several clients approximates a house style. A Profile Brain built around one person&#8217;s actual writing keeps refining the match instead of settling for it.<\/p><p class=\"wp-block-paragraph\">We designed this approach specifically to avoid generic chatbot output. The apartment, interchangeable copy that readers spot instantly and stop trusting. <strong>Social selling<\/strong> and <strong>employee advocacy on LinkedIn<\/strong> both depend on posts that feel genuinely personal rather than templated, since <strong>B2B buyers trust individuals over brand accounts<\/strong> far more readily than they trust polished corporate messaging.<\/p><h3 class=\"wp-block-heading\">Is This Approach Scalable Across a Sales Team?<\/h3><p class=\"wp-block-paragraph\">A ghostwriter roster gets more expensive and harder to coordinate with every new hire added to the team. <strong>AI LinkedIn content for teams<\/strong> removes that ceiling. Each person receives a private Profile Brain, a daily draft, and a one-tap publish, giving a full <strong>employee advocacy program<\/strong> room to scale without adding agency retainers or headcount.<\/p><h2 class=\"wp-block-heading\">How Does AI LinkedIn Content Work?<\/h2><p class=\"wp-block-paragraph\">Our <strong>AI LinkedIn content for teams<\/strong> platform builds each post from three inputs: an individual&#8217;s writing history, verified company facts, and applicable compliance rules. The system drafts inside that framework rather than generating generic, one-size-fits-all copy. Every draft leaves the pipeline ready to publish, not ready to edit.<\/p><h3 class=\"wp-block-heading\">Does the platform generate the graphics too?<\/h3><p class=\"wp-block-paragraph\">Yes. Every AI-generated draft arrives with a <a href=\"https:\/\/getekko.app\/features\/content-generation\">feed-ready graphic already applied<\/a>. No designer, no design software, no separate creative request routed through marketing. That single change removes the most common bottleneck we hear from sales leaders: waiting on visual assets before a post can go live.<\/p><p class=\"wp-block-paragraph\">The post and its graphic ship together as one unit, delivered straight to an inbox. A leader opens the message, reviews the text and image as a single package, and publishes. For a team managing dozens of individual voices at once, that consolidation cuts the coordination work down to one approval step instead of two separate handoffs between writing and design.<\/p><h3 class=\"wp-block-heading\">Why does content quality improve the longer we use it?<\/h3><p class=\"wp-block-paragraph\">Voice accuracy compounds with continued use. Content produced in week four consistently outperforms the first drafts generated in week one. The model keeps refining its read on how a specific executive actually writes. This is the mechanism that separates our approach from a <strong>LinkedIn ghostwriter alternative<\/strong> built on static templates.<\/p><p class=\"wp-block-paragraph\">Security architecture reinforces that personalization. Each person&#8217;s model runs privately and is never shared across the team. One executive&#8217;s voice data stays isolated from a <a href=\"https:\/\/getekko.app\/features\/content-generation\">colleague&#8217;s account<\/a>. In practice, our process looks like this:<\/p><ol class=\"wp-block-list\"><li>Ingest voice samples, company facts, and compliance rules per individual.<\/li><li>Draft the post with a matching graphic attached.<\/li><li>Deliver both as one unit to the inbox for review.<\/li><li>Refine the private model with each posting cycle.<\/li><\/ol><h2 class=\"wp-block-heading\">Which Compliance Standards Protect Advocacy Programs?<\/h2><p class=\"wp-block-paragraph\"><strong>ISO 27001<\/strong> certification and <strong>HIPAA<\/strong>-compliant infrastructure form the baseline we require before any advocacy program touches sensitive corporate or regulated data. We built ekko on twenty years of engineering discipline at CAP Digisoft, a Dallas-based firm that has spent two decades building software for businesses that <a href=\"https:\/\/getekko.app\/about\">cannot afford<\/a> to get it wrong. That heritage shapes every layer of the platform, not just the marketing page.<\/p><p class=\"wp-block-paragraph\">For us, quality management is not a checkbox exercise completed once a year for an audit. It is a daily discipline, reflected in certified infrastructure and years of experience serving regulated industries where errors carry real consequences. We carry that same standard into how we handle voice data, company facts, and compliance rules for every executive and sales professional using the platform.<\/p><p class=\"wp-block-paragraph\">Alongside these certifications, we hold status as a <strong>LinkedIn Authorized Development Partner<\/strong>. This designation matters for enterprise deployment because it signals a level of platform trust that generic tools cannot claim.<\/p><h3 class=\"wp-block-heading\">Why does LinkedIn partner status matter for enterprise teams?<\/h3><p class=\"wp-block-paragraph\">Authorized partner status means our integration with LinkedIn meets the platform&#8217;s own technical security requirements, not just our internal standards. For demand generation managers and advocacy program leads evaluating vendors, that distinction reduces the diligence burden considerably.<\/p><p class=\"wp-block-paragraph\">Compliance credentials that support enterprise advocacy programs include:<\/p><ul class=\"wp-block-list\"><li><strong>ISO 27001<\/strong> certification for information security management<\/li><li><strong>HIPAA<\/strong> compliance for regulated-industry data handling<\/li><li><strong>LinkedIn Authorized Development Partner<\/strong> status for verified platform integration<\/li><\/ul><p class=\"wp-block-paragraph\">Together, these credentials give compliance officers and marketing executives a defensible answer when legal or security teams ask how employee-generated content stays protected at scale.<\/p><h2 class=\"wp-block-heading\">How Do You Launch an Advocacy Program?<\/h2><p class=\"wp-block-paragraph\">Launching a successful <strong>employee advocacy program<\/strong> starts with the company&#8217;s own LinkedIn page, not with individual employees. Sprout Social&#8217;s guide to mastering LinkedIn employee advocacy places page optimization as the first tip for a reason: a weak or outdated company page undercuts every post an employee shares back to it. Before recruiting a single participant, we treat the company page as the foundation the whole program rests on.<\/p><p class=\"wp-block-paragraph\">Once that foundation is solid, the sequence of work typically looks like this:<\/p><ol class=\"wp-block-list\"><li><strong>Optimize the company page<\/strong> \u2014 complete profile, consistent branding, and a clear description of what the business does.<\/li><li><strong>Recruit a founding group<\/strong> of leaders and sales professionals who already have engaged networks.<\/li><li><strong>Curate content and draft copy<\/strong> for each participant, rather than leaving them to write from a blank page.<\/li><li><strong>Publish on a cadence<\/strong>, then measure reach, engagement, and pipeline impact.<\/li><\/ol><h3 class=\"wp-block-heading\">Should Employees Write Their Own Posts?<\/h3><p class=\"wp-block-paragraph\">Asking employees to write from scratch is where most programs stall. Sprout Social&#8217;s research recommends curating content and creating copy for participants instead, which removes the writing burden entirely. Employees still approve and personalize the post, but they never start from zero.<\/p><h3 class=\"wp-block-heading\">Why Frame Employees as a Channel, Not a Compliance Task?<\/h3><p class=\"wp-block-paragraph\">Framing the workforce as the primary distribution channel changes what the program is for. Our own positioning puts it plainly: an organization&#8217;s people are its best channel, and giving them a way to post consistently turns individual visibility into collective reach. That reframing shifts advocacy from a mandated activity into a growth engine sales leaders can actually track.<\/p><p class=\"wp-block-paragraph\">A durable program keeps three things embedded in every single post: the company&#8217;s factual knowledge, its <a href=\"https:\/\/getekko.app\">compliance rules<\/a>, and each contributor&#8217;s own voice. Programs that skip any one of these three tend to produce output that reads as generic, unapproved, or simply not the person publishing it.<\/p><h2 class=\"wp-block-heading\">FAQ<\/h2><h3 class=\"wp-block-heading\">What is employee advocacy on LinkedIn?<\/h3><p class=\"wp-block-paragraph\">Employee advocacy on LinkedIn happens when employees amplify. Promote their company&#8217;s content within their own professional networks, sharing announcements directly with people who trust them rather than routing everything through a corporate page.<\/p><h3 class=\"wp-block-heading\">How is employee advocacy different from social selling?<\/h3><p class=\"wp-block-paragraph\">Social selling specifically uses personal networks to build sales relationships and pipeline. Employee advocacy is broader, covering brand awareness and recruiting alongside revenue. Social selling is one output of a functioning advocacy program, not its full definition.<\/p><h3 class=\"wp-block-heading\">Why do employees generate more engagement than company pages?<\/h3><p class=\"wp-block-paragraph\">Company pages speak in an institutional voice that readers often scroll past. Employees speak as individuals whose posts carry credibility a logo cannot replicate. This credibility gap explains why employee networks generate 8x more engagement than company pages.<\/p><h2 class=\"wp-block-heading\">Conclusion<\/h2><p class=\"wp-block-paragraph\">In closing, employee advocacy on LinkedIn represents a strategic imperative for organizations seeking to amplify their market presence through authentic human voices. When employees share curated, compliant content aligned with corporate messaging, they extend organizational reach exponentially while maintaining the credibility that distinguishes genuine professional discourse from institutional broadcasting. The convergence of individual authenticity and strategic alignment creates measurable competitive advantage, transforming your workforce into a distributed network of trusted voices within their respective professional communities.<\/p>\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Turn employees into trusted brand channels with ekko&#8217;s AI-powered employee advocacy. Amplify reach 8x more than corporate pages while maintaining compliance.<\/p>\n","protected":false},"author":1,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","_metasync_seo_title":"","_metasync_seo_desc":"","_metasync_breadcrumb_title":"","_metasync_primary_category":0,"_metasync_primary_product_cat":0,"_metasync_otto_disabled":"","_metasync_hreflang":"","_metasync_plugin_sync_ts":"","_metasync_robots_advanced":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-growth"],"_links":{"self":[{"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/posts\/822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/comments?post=822"}],"version-history":[{"count":8,"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/posts\/822\/revisions"}],"predecessor-version":[{"id":867,"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/posts\/822\/revisions\/867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/media?parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/categories?post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getekko.app\/blog\/wp-json\/wp\/v2\/tags?post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}