A post on the company page reaches followers. The same news shared by your people reaches their networks with the trust only an individual voice carries. Employee-shared content earns roughly eight times the engagement of brand-channel content, yet on most teams corporate news never gets shared, because sharing takes effort. ekko removes the effort: marketing prepares the post once, and every leader and rep shares it from their email in one tap.
That is the entire failure mode of employee advocacy. Slack reminders, portal logins, copy-paste workflows, every extra step cuts participation in half. ekko's announcement flow is designed around a single constraint: the person sharing must never need to leave their inbox.
Written once, formatted for LinkedIn, visual included. Exactly what the team will share.
Every leader and rep receives it in their inbox, no portal, no login, no new tool to learn.
They review and share to their own profile straight from the email. ekko stays invisible.
Participation tracked across the team. No chasing, no guesswork, no second Slack message.
Marketing writes the announcement exactly as it should appear, formatted for LinkedIn, visual included. What the team shares is precisely what marketing approved. No version drift, no off-message edits.
Every leader and rep receives the announcement in their inbox. One tap shares it to their own LinkedIn profile. No portal, no login, no new tool to learn. ekko stays completely invisible to the person sharing.
When the moment calls for authenticity over uniformity, ekko can render the same announcement as a unique post for each person. No two posts alike, every fact agreeing, every voice distinct.
National holidays, company anniversaries, product launches, and sponsored events, set once in the corporate calendar and ekko handles distribution automatically on the right day.
The healthcare team celebrates Doctors' Day and Nurses Week. Regional teams add local moments. Every rep only sees what is relevant to their audience, never a post that misses the room.
Pre-event buzz scheduled weeks ahead, day-of posts from the people attending, and follow-up takeaways that keep every conversation alive after the booth comes down.
Sensitive announcements route to the right approver with one click. ekko handles reminders, sign-off, and keeps the record, so nothing goes out before it should, and nothing gets stuck in someone's inbox.
Every announcement your team shares earns more reach and more credibility than anything the brand page can deliver alone.
more engagement when content is shared by employees versus the same content on a brand channel.
of B2B buyers trust individuals over corporate communications when making purchasing decisions.