Research & Guides

The Research Behind Visible Sales Teams

White papers, scorecards, and guides on building LinkedIn authority for corporate sales teams. Backed by data, built to act on.

Interactive Scorecard

How visible is your sales team on LinkedIn?

Five questions, two minutes. Find out your team's LinkedIn authority score and which structural barrier is costing you the most pipeline.

Question 1 of 5
How many of your sales reps posted on LinkedIn in the last 30 days?
Fewer than 10% of the team
10 to 30%, usually the same few people
30 to 60%, with some consistency
More than 60%, most weeks
Question 2 of 5
When your company makes an announcement, how does the team amplify it?
They don't. Corporate posts it on the brand page and that's it.
Marketing sends a Slack message asking people to reshare.
Some reps repost, but it fades within a day.
Most of the team shares it in their own voice.
Question 3 of 5
Do your reps' LinkedIn posts sound like them, or like a corporate template?
Most reps don't post at all, so the question doesn't apply.
The few who post use generic or AI-sounding copy.
Some sound authentic, others clearly copy-pasted.
Each rep has a recognizable, personal voice.
Question 4 of 5
How long does it take a rep to go from idea to published LinkedIn post?
They never get past the blank page.
30 minutes or more, so it rarely happens.
10 to 20 minutes, a few times a week.
Under 5 minutes. They review and hit publish.
Question 5 of 5
Does compliance review slow or stop your team from posting?
Yes. The safest move is silence, so most stay silent.
There's no clear policy, so people avoid posting to be safe.
We have guidelines, but enforcement is manual and slow.
Guardrails are built in. Reps post with confidence.
0 out of 20

Contact Sales
1 / 5
The Numbers

Why LinkedIn authority moves pipeline.

45%

more opportunities created by social sellers versus those with a low social selling index.

LinkedIn State of Sales Report
5x

further reach for brand messages when shared by employees versus corporate channels alone.

MSLGroup / LinkedIn
92%

of B2B buyers trust an individual over a corporate brand when making purchasing decisions.

Edelman Trust Barometer

Sixty seconds a day.
A whole team building authority.

Fully featured. No credit card required. Every leader and rep experiences the morning email, the one-tap approval, and their own voice in the drafts before anyone signs anything.

Contact Sales
A LinkedIn Authorized Development Partner  ·  Built by CAP Digisoft, Dallas, TX  ·  ISO 27001  ·  ISO 9001  ·  HIPAA