Welcome to ekko. This Privacy Policy explains how ekko ("we," "our," or "us") collects, uses, stores, and protects your information when you use our AI-powered personal and business branding platform. By using ekko, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of information to provide and improve our services:

1.1 Account Information

• Full name and email address
• Profile details you provide during onboarding

1.2 Personal Brand & Business Context

To generate personalized content, we collect information you voluntarily share about yourself or your business, including:

• Personal interests and professional background
• Domain expertise and areas of specialization
• Products, services, or offerings you wish to promote
• Other publicly shareable knowledge about you or your brand

1.3 Media Content

We may collect photos, videos, or audio files that you upload to enhance your brand content generation.

1.4 Usage Data

We automatically collect certain technical information when you use ekko, such as device type, operating system, app version, feature interactions, and session data. This information helps us improve app performance and user experience.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To generate AI-assisted social media content tailored to your personal or business brand
• To personalize your experience and improve content recommendations over time
• To operate, maintain, and improve the ekko platform
• To communicate with you about your account, updates, and support
• To ensure the security and integrity of our services
• To comply with applicable laws and regulations

ekko uses artificial intelligence to assist in drafting content on your behalf. All AI-generated content is presented for your review and approval before any publishing action is taken. You retain full control over what is shared publicly.

3. How We Do Not Use Your Information

We are committed to protecting your privacy. Specifically:

• We do not sell your personal information to any third party.
• We do not share your personal data, brand knowledge, or uploaded media with advertisers or marketing partners.
• We do not use your content to train third-party AI models without your explicit consent.
• We do not publish any AI-generated content on your behalf without your review and approval.

4. Third-Party Services

ekko does not share your personal information with third-party companies for their own business purposes. We may use trusted service providers (such as cloud infrastructure and analytics tools) solely to operate and maintain our platform. These providers are contractually required to keep your information confidential and use it only on our behalf.

When you connect ekko to social media platforms (such as LinkedIn or Instagram) to publish or schedule content, your interaction with those platforms is governed by their respective privacy policies. We encourage you to review those policies independently.

5. Data Storage and Security

Your data is stored on secure servers located in the United States. We implement industry-standard security measures, including encryption in transit and at rest, access controls, and regular security reviews, to protect your information from unauthorized access, disclosure, or loss.

While we take every reasonable precaution, no system is completely immune to security risks. We encourage you to use a strong, unique password and to contact us immediately if you suspect unauthorized access to your account.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. If you delete your account, we will delete or anonymize your personal data within 30 days, unless retention is required by law or for legitimate business purposes such as fraud prevention or dispute resolution.

7. Your Rights and Choices

As a user of ekko, you have the following rights regarding your personal data:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may update or correct your information at any time through your account settings.
• Deletion: You may request deletion of your account and associated data.
• Portability: You may request an export of your data in a machine-readable format.
• Withdrawal of Consent: You may withdraw consent to data processing at any time, though this may affect your ability to use certain features.

To exercise any of these rights, please contact us at the email address provided in Section 10 below.

8. Children's Privacy

ekko is intended for users who are 18 years of age or older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has provided us with personal information, we will take prompt steps to delete such information. If you believe a minor has used our platform, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you via email or through a prominent notice within the ekko app at least 14 days before the changes take effect.

Your continued use of ekko after the effective date of any updated policy constitutes your acceptance of the revised terms.

10. Contact Us